Monday, October 18, 2004

Marketing Gimmicks

Theres this brand of mosquito repellent. On the wrapping its say's 'WITH EXTRA MMR'.
The small print goes on to explain that MMR stands for Mosquito Mortality Rate.Mosquito mortality rate hmm... maybe the terrorist training camps should advertise their expertise with something like 'Advanced HMR' technology training (hey dodo just substitute the Mosquito with Humans).
Then theres the nutritious shampoos, whatever that is for? Not like my hair is going to any weight lifting competitions in the foreseeable future.. How about intellegient trousers. My IQ is 90, but when I wear my Van Heusen trousers its goes up to 128. Or VIP undergarnments, if you wear them you become the superhero rescuing the damsel in distress. Sorry, but the jocks on display superhero position has already been taken by Superman aka Clark Kent.
The most abused of all products must be the soap. The Soap market is highly competetive I agree but that is no excuse for the ad men/women to come out with irrelevant concepts. Does your soap help you to be selected in a job interview? Or can your soap make you want to sing and dance in the rain? My soap helps me overcome shyness and become a total extrovert!Who needs a shrink, just buy the right brand of soap.
Mobile phones ads that help India win cricket matches are just fantastic. The batsman who asks the bowler to hold on to his horses while he talks to his mom. His mom tells him to either hit a six or no dinner for Veeru tonight. Momma's boy hits the six and wins the match.Gee, they should give a phone to all eleven players, maybe we ll win more matches.
This cricket crazy nation sure comes out with some creative concepts. Lets take the Pepsi advertisments. Pepsi is available all over the world, and the Pakistanis or Australians are not going to be very happy with an India wins everytime ad, so what do they do, they have a different ad for each country. The country where the ad is displayed always wins. I wonder what they do in Holland and Kenya. That would be pushing things a bit too far, but then as long as the product sells its ok i guess.
All contributions to
The Brain Dead consumers forum
#311, Sea Shells ave,
New Delhi.

1 Comments:

Anonymous Anonymous said...

"My soap helps me overcome shyness and become a total extrovert!" i wish soap did that! i smiled when i read that. i like your humor.
~your anonymous reader

5:50 PM  

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